Craig Connell - Portfolio

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One of two lead designers for 'Project Rio'; a mobile first, e-commerce shift from a primarily brochure-led company. Initially an eight week contract, after two years I had implemented a new image across 7 markets and designed & wrote the internal style guide for content teams across Europe. During my years here I also led the QA test team and ran workshops and ideas sessions for stakeholders and team members.

Agile workflows, sprint plans for release (post build), scrum environment.

Since completion of the website online sales account for 50% of the business revenue, up from 17%, and has in excess of one million visitors per month.

Key areas

  • Identifying personas and mapping user journeys before wireframing navigation and content sections. Wireframes were decided from the results of journey mapping and consultation with stakeholders. Sketched on paper initially and refined in Illustrator. A range of designs for mobile devices and scenarios were provided for sign-off.
  • Progression to Photoshop for UI design. However, the custom CMS required content areas designing as individual components, everything from buttons to text sections, offer banners, rich media areas etc. I was ever aware that page designs could be broken down to component parts and moved around the site at will, whilst needing to retain a coherent feel and work across devices. I designed around 75 component templates for use by content teams.
  • Exception to that rule was my design of product (campsite) pages. These are static and had to be changed by developers. Despite being wireframed initially, A/B split tests have provided a variety of iterations.
  • Later we were able to get other software signed off, so began using Axure for rapid prototyping of the new booking system.
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