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Hello there,

I'm Craig Connell, digital designer.

I care about user experience and customer conversion.

And I'd like to work with you.


Fifteen years ago I apprenticed at a local print shop. My boss was... temperamental, but I’ll never forget what he did. He introduced me to Photoshop. Which changed my life.

Eventually, nightclub flyers and fancy filter effects faded away and I found interest in the psychology and persuasion of design, the emotions it evokes, the place it has in people's day to day lives and the bad font choices I would learn to love to hate.
I’ve enjoyed motion graphics, video production and animation, blown marketing budgets and invested in audio; but despite interest and vague skill in those areas, they aren't my vocation. Design is. Interaction is.

Design is why I stay up reading blogs, watching TED talks, trying frameworks, workflows, software; not giving my girlfriend the attention she deserves and why I wake up at 3am to sketch down ideas.
I’ve had a range of clients across finance, travel, entertainment, media, retail, sport and healthcare. I love advertising, marketing, copywriting and coding, using each when required, and working to bridge gaps across teams in commercial environments. 

Art is for enjoyment, but I design for purpose. I design for the business, I design for the user.

At a glance

  • Agile project management & Scrum experience
  • Lean UX mindset
  • Understanding of personas, user stories, journey mapping, card sorting etc
  • Service design enthusiast
  • Heuristic Analysis & Evaluation
  • Experience writing proposals
  • Written and adhere to style guides and briefs
  • Encouraging leader (for want of a better word)
  • Empathy for developers and dependencies
  • Abreast of new technology and practices
  • Enjoy working on complex, multi-discipline projects
  • Confident liaising and presenting to stakeholders
  • Structured and led design workshops
  • Upcoming #uxchat guest host 
  • Interaction Design Foundation member



Preferred tool for fast Web and UI design, symbols, sharing, style guides.


10+ years experience across the range.


Interactive prototypes, sharing, feedback, mood boards and imagery collections.


Personal sites and quick interactive hi-fidelity prototypes.

Remote user testing, test script writing, review video feedback and log tasks for prototype/build and re-test.


Fast, free user tests for basic interface feedback.


Online Will Writing funnel, landing page and heat map analytics. User polls on exit.


Powerful prototyping, good for multi-section form usability.


Rough prototypes when pen & paper isn't quite enough.


Need to get those ideas down


Agile project management

Featured Projects

Other Projects

Pinnacle Planning

Design & build, fast turn around, zero brief - wills & funeral plans product pages & social setup.

Ascend Finance / Payment Professor

Brand and UX lead. Designed and built by Venn Digital after prototyping and sign-off by myself.

Expel Cleaners

After the success of a landing page design for MB Cleaning, the client wanted to expand to a wider audience. 
A full, multi-page e-commerce site was designed then built in wordpress for easy content editing.

Cottonmouth Studios

Full mobile/responsive design and build. Wordpress content managed.

Toast Recordings

Not yet live, current in staging - Wordpress design and build.

MB Cleaning

Single page website to act as an online brochure. Improved current branding with prominent calls to action.

Kitchens UK

A series of websites for a high-turnover kitchen manufacturer


Original designs below with ongoing updates to current live e-commerce site.

Pro Money

Landing page and email marketing


Design and Build of Wordpress content managed site 
(now under separate content control)

"What works is good, integrated design that fills a need - carefully thought out, well executed, and tested."

Steve Krug

Don't make me think, 2000

"Simplicity is a difficult thing to achieve"

Charlie Chaplin

Interview with Richard Meryman, 1966